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Olympic Committee: Bright! Modern! Attractive!
Corporate identity of the Russian Olympic Committee for the XXII Olympic Winter Games
Olympic Committee: Bright! Modern! Attractive!
Background:

The Russian Olympic Committee (one of organizers of the main winter event in every four years) asked DDVB to develop the "special" corporate identity to use it in ROC visual communications within the Sochi Olympic Games.

Challenge:

To refresh existing design of ROC using the traditional symbols and make it work as a part of the overall visual context of the Olympic Games. To promote the Committee as a large organization able to solve global problems.

Solution:

A key element of the «Olympic» image developed by DDVB is creative and recognizable pattern in the shape of "ice", which on the one hand makes the Organization’s visual communications look original, and on the other hand works well with the style of the Olympic Games.

This graphic design solution allowed diversifying a variety of media according to their specific. Awards and memorable signs look more valuable and deserved, corporate editions and "business" printed materials – composed and solid; the Innovative center ROC interior and exterior – modern, advanced, dynamic and positive.

The Committee "Olympic" identity was highly appreciated by guests of the Olympic Games and members of the Russian team. It adorns this triumphal for our country sport event.

 

Награды:
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Teacher for Russia: impulse of change
Suvorovo: young-eyed milk production
Exstra taste branding
Mango Office: The platform for growth
Mistral: everything on shelves
Olympic Committee: Bright! Modern! Attractive!
Cherkizovo: quality from farm to shop
Tatneft Group: purity of intentions and transparency of business
A 101: time to make nets
Nemiroff: gifts with character
Luzhniki: High Flyers
Meridian: sea diversity
Silver Mercury: marketing, hacking your feelings
Tornado Energy: energetic drink with a sense of humor
Fresh Bar: fresh cocktail brand
Rich LE: packagind as an encyclopedia
Stream: friendly media style
Legenda: compact not only in words
Museum of shawls: bright history
Bashneft: development in new capacity
Garage: flash of beauty
New Alaska: maximum benefits from the first hands
Charuel: glossy on-line shop
Lavomaks: flu liquidation advertising campaign
Saiwala: brand with a soul
Delta: branding without danger
Lefkadia Premuim:  brand with a unique taste
Talking mirror: compliment as a gift
Neoflex: flexible efficiency
Centro: attractive retail branding
Sakhalin-Korea: high-level dialogue
James Baker: tasty pack
Alutech group of companies rebranding
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Arsenevo: pure branding
Vis-à-vis: female incarnation of the world
Dobriy Juice: wholehearted design
Tesoro: package for natural gold
P.S. Box: presents with sense
Ingosstrakh: image of reliability
RFC: brand with «International» color
Stada: DNA of health
Aradis: a drink from Garden of Eden
Bosco Sport corporate identity: from Russia with love
Bell integrator: company of good ideas
Dom.ru: a map to your house
Williams&Oliver: the kitchen chief
Mobel&Zeit: personal comfort
The Tretyakov Gallery: branding as a piece of art
Bosco di Ciliegi: cherry orchard
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